British GQ iPad Launch
Rosie Huntington-Whiteley

British GQ, the world's leading men's magazine, launched on the iPad with the July 2011 issue.
Spring69 were excited to be involved in the project and supplied a variety of content, working closely with GQ's Creative Director, Paul Solomons, as he masterminded the launch.
The LA Woman film opposite was directed by Anthony Shurmer/Simon Emmett and features a ridiculously hot looking Rosie hanging out by the pool up in the Hollywood Hills. Click the image below to watch it.
There's also two great backstage films which we incorporated into a black & white photo story on the iPad. They're very beautiful in their simplicity.
We shot lots of other content with Rosie at Milk Studios too - see the dance ad below which was used to publicise the launch issue.
You can see clips from these films and how they were used in the app plus lots of other content in the promo video at the bottom of this page.
Click here to go to the download spot at iTunes.

Creative Direction - Paul Solomons
Director - Simon Emmett / Anthony Shurmer
Edit - Anthony Shurmer
DoP - Martin Roach
Colourist - Luke Morrison / The Mill
Stylist - Maryam Malakpour
Hair - Yiotis Panayiotou
Make-Up - Kathy Jeung
Production - Peter McClafferty
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