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Nike Sportswear Kids  Spring69 worked with Ruby Pseudo Consulting on this film for Nike, showing the diversity of Nike's young consumers in the UK. 100 young consumers were filmed in four cities around the UK. Quotes were chosen from over 30 hours of footage and then edited down to 5 minutes. These clips were then incorporated into rich animated "scrapbook" style motion graphic sequences with a fun, colourful mixed-media feel, designed to help convey the lives and lifestyles of each group of consumers. The resulting film was a very honest account of what Nike means to kids around the country and a great insight into how they interact with the brand on a daily basis. Here are some stills from the project. Directed by Anthony Shurmer and Espen Haslene from Tundra*. Client Nike / Ruby Psuedo. © Spring69
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