This fashion film was created on behalf of hip London Designer David David for London Fashion Week. The quote below was taken from the New York Times Website:
"…….His (David Saunders) willingness to break with the pack was evident in his decision to forgo a catwalk presentation and use his prize money instead to create a film... it perfectly encapsulates what Saunders calls "the zip, zest and joyous energy" of his label. Enjoy."
The Moment - New York Times